Search Engine Optimization
Search engine optimization is the process of improving a website’s indexing organically. It is also often named for its English title, SEO (Search Engine Optimization). Set of techniques and rules that must be followed for optimization for websites, blogs and web pages. In order to boost organic ranks, generating quality traffic and authority to blogs, websites and social networks.
Set of techniques and rules that must be followed for optimization for websites, blogs and web pages. In order to boost organic ranks, generating quality traffic and authority to blogs, websites and social networks.
✓ Market authority
✓ Receives more visitors
✓ Increases the chances of conversions
When taking into account SEO factors in the content of the pages, the positioning of a website in a given search result tends to be much better and, as a result, organic traffic tends to increase.
The two main basic SEO factors
Authority and Relevance
Authority is associated with the volume of hits, it is basically the popularity of a website. The more popular it is, the more valuable the information it contains. The more content is shared, the more users find it useful.
Relevance is the relationship that a page has to a particular search. This does not just mean that a page often contains the search term (it was like that at the beginning), but that a search engine depends on hundreds of local factors to determine this.
Google search results according to position
Check the chart
As we can see, the index of accesses on the sites is concentrated among the first three results, and may extend to the tenth position.
In each search performed, Google seeks to organize the contents in a ranking that offers the best answers in the first positions. Without investing in media, based on optimizations on your own pages and on relationships with other sites to improve the search and browsing experience of users.
✓ The first three organic links correspond to an average of 30% of clicks;
✓ Only 0.78% of users click on a link on the second page of the results.