Omni-channel Retail Strategy
Ommi-channel is a convergence strategy that aims to make digital and offline media in a way that becomes one process. Once it is identified that the “shopping journey begins with a survey carried out by mobile devices. I understand the importance of user compartment and their experience with a certain brand. There are several profiles of shoppers and together with the available technology, consumer behavior is now consumed by data analysts and used to generate new insights and optimizations, seeking to understand behavior and the differential of habits.
The shopper’s relationship with the brand can be initiated and concluded online or offline, that is, he can initiate a search at the physical point and effect the purchase over the internet as well as start searching for a product over the internet and complete the process in the physical store.