The application of artificial intelligence in business



When talking about trends, it is practically impossible not to mention artificial intelligence (AI).


First of all, many still associate the use of machines that seek to simulate human behavior to science fiction films, but this is an increasingly closer reality in the real world, especially in companies. Markets and Markets research estimates that investments in AI technologies are expected to reach $ 191 billion by 2025.

There are many benefits that artificial intelligence can bring to companies, such as: reducing operating costs, automating processes and increasing security. Despite this, there is still a lot of fear in the market and on the part of some professionals that machines replace people, mainly in the functions of more physical and cognitive routines, or even a fear of not knowing how to deal with these new tools.

Such fear is consistent with the level of sophistication of these technologies. However, there is no consensus on the potential for replacing the human workforce with machines. Even some surveys indicate that workers should not be concerned.


Artificial intelligence in business

A study by American researchers Melanie Arntz, Terry Gregory and Ulrich Zierahn, published in 2016, for example, estimated that this replacement potential would be only 9%. Conversely, a data from June 2019, published by the McKinsey consultancy, points to a balance in the balance of jobs with the adoption of artificial intelligence. It would be 20% of losses by 2030, with gains in the same proportion.

The American writer Rhonda Scharf is one of the defenders of the thesis that the advancement of these technologies will be more beneficial than harmful to the job market. In the book “Alexa Is Stealing Your Job: The Impact of Artificial Intelligence on Your Future” (Alexa is stealing her job: the impact of artificial intelligence on her future, in free translation), she predicts how professionals should interact with artificial intelligence in the future.

According to the writer, the inevitable advance of AI will create demands for three main types of professionals in companies. They are: the coaches, who must teach the machines what to do; the explainers, who will help people understand the behavior of the machines; and the supporters, who will be responsible for ensuring the safe and responsible functioning of the technologies.

Finally, it is too early to draw a precise picture of the impact that these changes will have on the market and professions. The only certainty is that we are facing a change of scenery. As with the industrial revolution and the beginning of the digital age, those who manage to adapt and identify new opportunities will do better in this new era.

Source: O Tempo newspaper