Digital Brand Awareness
Brand Awareness is a metric that measures how much and how a brand is recognized by consumers, the perception of users when consuming your brand and its strength. It aims to generate notoriety, be well remembered by the public, turn customers into advocates of the brand and make it different for the market. The greater and better the strength of a brand, the more value it will generate in the market and the less it will depend on other factors – with its depreciation rate, price, convenience and technical characteristics – to convince consumers to buy their products, publicize and defend their brand. With the use of data science we were able to extract important data of satisfaction or dissatisfaction in the user experience and its brand. Important data for SEO and SEO marketplaces.