Check out the reasons to implement Data Marketing in your business
Data-driven Marketing, or Data Marketing, is turning out to be an innovative approach to a key part of companies’ advertising and business efforts.
Primarily, there is no organization today that, carrying out Marketing actions, does not have any element of Data Marketing. Many, however, do not do it consciously, that is, strategically.
The concept of Data Marketing
When we talk about Data Marketing we are referring to actions based on insights. They are extracted from the analysis of data collected internally and externally. The information acquired through interactions with the consumer, for example, can be used to make predictions about future behaviors.
In this sense, Data Marketing involves, constantly, understanding the data already available and the ones that can still be obtained. In addition, it comprises activities of organization, analysis and application of data to improve Marketing efforts.
With the evolution of Big Data tools and methods, there are already organizations working with Big Data Marketing. That is, taking advantage of exponential volumes of information captured from various sources to make your Marketing strategies more efficient.
In short, this resource came to overcome the remnants of intuition that were still used to make decisions in Marketing. Now, in constant digital transformation, companies can act to stand out in the market, win customers and relate to them in an even more analytical and accurate way.
The reasons for implementing Data Marketing
If the list of advantages we have shown you has not yet convinced you of the importance of implementing a Data Marketing strategy, check out the reasons below.
1. Data Marketing Improves Marketing Decisions
For everyone involved in the Marketing area, supporting decisions with real data makes the decision process much easier. We are talking about directors and managers, as well as analysts and assistants.
A simple example: knowing the traffic data for a given website, the content production team can think of materials that accelerate lead capture. Instead of professionals making decisions based only on what they believe can work, they start to be based on real results.
2. Facilitates the anticipation of trends
There are already tools on the market that can map different trends through publications posted on social networks. They help to check for certain behaviors that indicate that it is necessary (or feasible) to develop a new product or service, among other advantages.
This is just an example. Predictive analysis can be carried out in several areas, making the effectiveness of Marketing even greater.
3. Creates a competitive advantage
Increasingly, data analysis is a competitive differentiator. When doing Data Marketing, there is no doubt that a company can stand out from its competitors and achieve better results.
So it is not enough to create an incredible product or service. Now the dispute is for the attention of potential consumers. These, in turn, are much more dispersed and are constantly surrounded by different brands.
4. Facilitates the measurement of results
Data Marketing also helps to end the intangibility of Marketing actions. Using digital tools, it is now possible to establish and monitor metrics and indicators. They have the function of demonstrating whether the efforts are having an effect or not.
For an area that is often not understood by other departments, having statistical data to present results and defend investments is essential.
5. Improves the quality of investments
Finally, with the ROI correctly measured, the quality of investments tends to improve. This is because it speeds up the perception that certain actions will not produce the expected effects. This also facilitates the correction of the route in real time.
Source: E-Commerce Brasil