When talking about trends, it is practically impossible not to mention artificial intelligence (AI). First of all, many still associate ...
How do digital algorithms know your tastes and needs?
It is no coincidence that advertisements for products or services of interest to you appear every time you browse the internet. What happens is...
The importance of a personalized digital strategy for your business
Here are some benefits of adopting digital marketing strategies. Anyone who is still reluctant to spread their business on the Internet runs a ...
Why are KPIs so important for companies?
Organizational performance management aims to direct all the efforts of the organization towards its objectives. In this way, the effectiveness of all...
How to appear in the search engines?
If you have any type of project or business on the Internet, you undoubtedly want to appear in the most relevant positions of search engines. And alth...
Data Marketing: how to make an efficient analysis
Every business manager is faced with a scenario of piles of data, a volume of information that is updated every hour. Without human inference, there i...
What is Data Driven and how this culture can help your business
With the process of accelerated digital transformation, a new corporate branch emerges for companies in all sectors. The emergence of new technologies...
How to apply Marketing Analytics to your business strategy
How to apply Marketing Analytics to your business strategy With the explosion of data, in the digital age, it is almost a consensus that companies to ...
Optimization of your Marketing ROI
Optimization of your Marketing ROI It is necessary to understand that marketing is the tool capable of measuring intangible data, building strategies ...
How Artificial Intelligence will impact your Digital Marketing performance
Primeiro, precisamos entender que ao volume de dados coletados está mudando todo o mundo, indústria e o comportamento dos consumidores e a forma com...